Global marketing strategies

Author:

Jeannet, Jean-Pierre

Place:

Boston

Publisher:

Houghton Mifflin

Phys descriptions:

xxi, 762p.: ill.(some col.); 24 cm

Date published:

2009

Record type:

Book/Monograph

Responsibility:

Hennessey, Hubert D., jt. author

Edition:

5th

Subject:

CASE STUDIES

Export marketing Management

Export marketing Management Case studies

International marketing

ISBN:

0-618-07188-1

Call No:

658.8 JEA

Abstract:

The authors discuss China's military modernisation, China's increasing soft power influence in Asia and around the world, China's policy toward Taiwan, domestic political development, the exchange rate controversy, energy and the environment, and trade disputes and investment issues

Language:

English

CITATION: Jeannet, Jean-Pierre. Global marketing strategies . Boston : Houghton Mifflin , 2009. - Available at: https://library.au.int/global-marketing-strategies