Handbook of Print Media (CD-ROM included)

This handbook is a comprehensive guide to both the traditional and new, digital technologies involved in all phases of print media production. Electronic media and multimedia are also explained and positioned. The technologies and production systems covered are state-of-the-art and represent a multitude of products from well-known manufacturers worldwide. The relative positions the printing processes occupy are given on the basis of performance features and the market sectors of print media, while trends for print media production are also high-lighted. As a detailed reference and also standard work, this book is the ideal companion for technically and commercially-oriented specialists and management in the graphic arts industry. As for print shops, prepress and postpress operations, publishing houses, the supporting industry and trade associations, this book is also invaluable for experts working on research projects, lectures, trainees and students at training centers, colleges, polytechs and universities. The content of the Handbook is based on the German edition, translated in cooperation an international team of translators with experience in publishing and graphic arts subjects. The easy to find, reliable information supports and complements the skills of the professional in the field, while offering management orientation in reaching strategic and investment decisions and providing students with a sound basis of usable knowledge.