How to be better at creativity

How to be better at creativity

Author: 
Petty, Geoffrey
Place: 
London
Publisher: 
Kogan Page Limited
Phys descriptions: 
199p.
Date published: 
1997
Record type: 
Subject: 
ISBN: 
0749421673
Call No: 
658.3.06 PET
Abstract: 

The ability to think and work creatively is a hugely fulfilling aspect of life and an asset in any profession. For some it comes naturally, for others it might seem an unattainable skill. Not so ! By working through the techniques and questionnaires offered here, anyone can improve their creative skills. The author provides a very simple and easily applied six phase model of the creative process: Inspiration - spontaneously generating ideas;Clarification - focusing on what you are trying to achieve;Distillation - deciding which of your ideas to work on ;Perspiration - pushing your ideas to completion;Incubation - harnessing the power of your unconscious;Evaluation - considering how to improve your work, and learn from it. Once you can choose and use each phase appropriately, along with its unique tools and mind-sets, you will begin to realise your full creative potential. Not all your life needs to be spent reacting to others and to circumstances;this book shows you how to express your unique talents and nature through creative action.

Language: 

CITATION: Petty, Geoffrey. How to be better at creativity . London : Kogan Page Limited , 1997. - Available at: https://library.au.int/how-be-better-creativity-4