How to be a better negotiator

You can enjoy true success in your business negotiation if you: learn the real needs of the negotiator facing you across the table express your needs in return convert your "opponent" into your "partner" as you work together on a mutually beneficial solution. It's called Win: Win. The best opportunities, the most profitable deals, the riches relationships come about this way. Why doesn't it always happen? This book isolates the 16 most common reasons for failure : you will certainly recognised your own shortcomings somewhere on the list. Then it provides remedies for each disorder, using teal-life examples and practical checklists. With this book as your guide, you will: master the hidden rituals and then select the appropriate language gain and retain control without being aggressive;set ambitious goals and reach them through creative bargaining;grow in confidence as success leads on to success.