Impact of E-Recruitment on Recruiter-Candidate Engagement

This study explored the transformative effects of e-recruitment on recruiter-candidate engagement, with a focus on the Moroccan job market's challenges in feedback and interaction. Despite the widespread adoption of digital platforms enhancing job vacancy accessibility, this study revealed a persistent feedback gap, particularly in Morocco. A comparative analysis involving 200 job advertisements from Moroccan and French companies, supplemented by insights from HR professionals, highlights the differential response rates and feedback mechanisms. Our findings indicate a significant underutilisation of advanced technologies, such as artificial intelligence (AI), that could improve recruitment efficiency and candidate experience. Through a multidimensional approach, this paper offers strategic recommendations for leveraging digitalisation to revitalise HR practices, emphasising the need for Moroccan companies to adopt AI and enhance digital infrastructure for a more dynamic and inclusive recruitment process.