Improving IT Market Development through IT Solutions for Prosumers

With the IT markets rapidly changing, organisations are looking at alternative ways of improving their economic status through using the prosumer to improve IT solutions. This whole concept of using the prosumer involves organisations coming away from the traditional way of thinking about the producers and consumers as individual entities. IT companies frequently face product development challenges from industrial or societal innovations pressure. Organisations are responding to these trends within the IT sector by developing new products and improving existing products. This chapter looks at what key factors are associated with prosumers’ and how organisations can harness this power through personalisation. Personalisation through prosumers’ can improve the software development cycles and innovations through incorporating individual expert skills.