Innovation Alignment Toolkit: A Multimedia Toolkit to Help You Develop An Innovation Strategy Within Your Organization

Innovation Alignment Toolkit: A Multimedia Toolkit to Help You Develop An Innovation Strategy Within Your Organization

Subtitle: 
A Multimedia Toolkit to Help You Develop An Innovation Strategy Within Your Organization
Place: 
Boston
Publisher: 
Harvard Business School Press
Phys descriptions: 
CD-ROM
Date published: 
2008
Record type: 
Corporate Author: 
Harvard Business School
Call No: 
CD-ROM 19241
Abstract: 

Strategy execution is the number one concern for executives around the globe. The number two concern is innovation and growth. Innovation in markets, in design, in interaction with customers, in business processes and--arguably most importantly--in management thinking. In this Toolkit Balanced Scorecard co-creator Robert S. Kaplan shares how to build an innovation strategy using the BSC framework. The Toolkit also includes: seven expert briefings, one of these is by Francis Gouillard, who discusses how to differentiate your value proposition through the eyes of the customer. Other presentations include Bowne & Company, EMC, Regulatory DataCorp, BMW, Madison,and Cadbury Schweppes; three BSC Hall of Fame Profiles describe how organizations in diverse sectors and industries became strategy-focused and executed on an innovation. Organizations represented include Motorola, Mobistar, and E-Land; seven classic articles from Balanced Scorecard Report provide best practices, tips, and techniques for building an innovation strategy; video testimonials from five executives share their BSC story, organizations represented include Saatchi, Store 24, Coca Cola, and Regulatory Data Corp; plus Methodology example slides, templates. and strategy maps help you clarify your innovation strategy.

Language: 

CITATION: Harvard Business School. Innovation Alignment Toolkit: A Multimedia Toolkit to Help You Develop An Innovation Strategy Within Your Organization . Boston : Harvard Business School Press , 2008. - Available at: https://library.au.int/innovation-alignment-toolkit-multimedia-toolkit-help-you-develop-innovation-strategy-within-your-8