Integrating Information Technology into the Corporate Culture and Processes

Most of the Information Systems (IS) literature discusses the importance of managerial problems in the field such as how to evaluate Information Technology (IT) needed for effective intra-organizational communication and how to measure the value of changes influenced by IT. This paper uses a literature review detailing the importance of understanding the components of IS and how they affect one another and on the importance of the selection of IT by managers. This paper builds a case study on a large company in the United Arab Emirates (UAE) with approximately 35,000 employees world-wide represented in approximately 100 countries. We analyze the reasons behind the failure of integrating IT with the culture, people, and processes in a Market Research Department of this company. Finally, the case study discusses the consequences of failing to understand IS and provides recommendations for a better integration of IT within the department.