Knowledge Management in High-Growth Companies

This case study describes knowledge management practices in Mozzartbet, the major and fastest growing division of Stepanovic & Šipka Corporation. Mozzartbet started as sport betting business in 2001. Since then, Mozzartbet’s size has increased a few hundred times in just eight years and knowledge increase followed that pace. It can therefore be an example of knowledge management practices in high-growth companies. Technical, organizational and behavioral practices, successes and problems of knowledge management in Mozzartbet are covered, and future plans of top managers in that area are revealed. In this case study the authors describe a relaxed, academic-like organizational culture, organizational structure, strategy of development, industry and regional environment, and other internal and external factors important for knowledge management. Afterwards they present conclusions about knowledge management in Mozzartbet and future directions, according to contingency approach.