Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods
Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods
Place:
Hershey
Publisher:
IGI Global
Phys descriptions:
xviii, 287 p.: ill.
Date published:
2011
Record type:
Editor:
O'Brien, Emma|Clifford, Seamus|Southern, Mark
Call No:
005.94 KNO
Abstract:
This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it
Language:
Series:
Advances in Knowledge Acquistion, Transfer and Managment (AKATM) book series
Catagory URL:
CITATION: . Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods edited by O'Brien, Emma|Clifford, Seamus|Southern, Mark . Hershey : IGI Global , 2011. - Available at: https://library.au.int/knowledge-management-process-organizational-and-marketing-innovation-tools-and-methods-4