The Leaps and Bounds of Innovation

This four-year Communications Strategy serves the purpose of making PAU visible to its range of stakeholders, generating international interest in the mandate and activities of PAU, promoting the holistic goals and ideals of the University, attracting scholars, students, academics, researchers and potential partners within and beyond Africa, and demonstrating the ultimate benefits engendered by the University?s academic and research programs. It is meant to be a practical guide for PAU Rectorate, Institute and African Union Commission officials to utilize and apply in promoting the principles and ideals upon which the University was established, in realizing its corporate mandate, and in engaging strategically with stakeholders. It will also be a valuable reference for AU partners, researchers, media organizations and think-tanks seeking to know more about the strategic directions of PAU.|The first ever blueprint articulating PAU?s Communications Strategy, the Strategy is meant to be a policy guide that will keep on evolving, to reflect the demands, realities and exigencies of the times and circumstances within which the University operates. Fundamentally, it is grounded in the AUC?s policy frameworks, especially Agenda 2063, the African Union Strategic Plan (2014 ? 2017), the Science, Technology and Innovation Strategy for Africa (STISA 2024), and above all, the AUC Communications and Marketing Strategy (2014 -2017). The Strategy is underpinned by the African Union?s cardinal value of knowledge and information sharing, which elaborates the importance attached to Communication flows by the African Union system and the essence of the overall framework of Communications and information platforms for the various organs and bodies of the AU.|Whilst applying the corporate communications model, the Strategy identifies the key stakeholders, audiences, messages, media platforms and channels, PR tools and techniques in creating causal linkages between the Pan African University?s mandate as an African Union flagship and the impact the University is capable of creating. In concord with the endeavor to address problems around the social, economic, cultural and political marginalization and vulnerabilities of women and people living with disabilities, as well as the attainment of gender parity and equity in education, the Pan African University and this Communications Strategy are both designed to not only attract female candidates, but also serve as a mechanism to boost the enrolment of women in African higher education programs.|The strategy will serve as a guide and the overarching reference for existing PAU institutes and future centers of excellence of the university, which are expected to design dedicated communications strategies according to their own peculiar circumstances, objective realities and thematic orientation.