The Making of McPaper: The Inside Story of how USA Today Made it

The Making of McPaper: The Inside Story of how USA Today Made it

Author: 
Prichard, Peter
Place: 
Champaign, IL,
Publisher: 
Spotlight Press
Phys descriptions: 
xiii, 319p.; ill.
Date published: 
2007
Record type: 
ISBN: 
978-1-59670-286-8
Call No: 
910.4(73) PRI
Abstract: 

Based on private papers, personal interviews, and the author's own recollections, this behind-the-scenes story of "USA Today" recalls founder Al Neuharth's struggle to create and sustain America's first national, general interest newspaper

Language: 

CITATION: Prichard, Peter. The Making of McPaper: The Inside Story of how USA Today Made it . Champaign, IL, : Spotlight Press , 2007. - Available at: https://library.au.int/making-mcpaper-inside-story-how-usa-today-made-it