The Making of McPaper: The Inside Story of how USA Today Made it

Author:

Prichard, Peter

Place:

Champaign, IL,

Publisher:

Spotlight Press

Phys descriptions:

xiii, 319p.; ill.

Date published:

2007

Record type:

Book/Monograph

Subject:

TRAVEL

UNITED STATES

ISBN:

978-1-59670-286-8

Call No:

910.4(73) PRI

Abstract:

Based on private papers, personal interviews, and the author's own recollections, this behind-the-scenes story of "USA Today" recalls founder Al Neuharth's struggle to create and sustain America's first national, general interest newspaper

Language:

English

CITATION: Prichard, Peter. The Making of McPaper: The Inside Story of how USA Today Made it . Champaign, IL, : Spotlight Press , 2007. - Available at: https://library.au.int/making-mcpaper-inside-story-how-usa-today-made-it