Management - Leadership

Why do companies routinely succumb to the lure of rebranding? Because, say A.G. Lafley and Roger L. Martin, the authors of "Customer Loyalty Is Overrated," they believe they must continually update their business models, strategies, and communications to respond to the explosion of consumer options.

Research conducted on each innovation for more than 300 Formula 1 race cars over a 30-year period showed that under certain circumstances, the less innovative vehicles performed better.

Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon the scene.

A new study reveals a connection between the presence of specific genes and socioeconomic achievements, such as more-prestigious jobs and higher incomes.

esearch conducted on venture capitalist pitch meetings revealed four key findings. First, passion is overrated: a commonly held convention is the more enthusiastic individuals are in communicating their ideas, the greater their chances. However, entrepreneurs and VCs were found to prefer a calm demeanor.

Guido Jouret, chief digital officer at Swiss industrial firm ABB AG, notes that augmented reality helps address three key challenges: dangerous jobs, operations in remote locations, and highly complex procedures or tasks.

What executive hasn't dreamed of transforming an organization by achieving seemingly impossible goals through sheer force of will? Indeed, in countless business narratives, the practice of setting such objectives has been celebrated as a key source of achievement. But in practice, stretch goals rarely work out, the authors' research shows.

Over the past 100 years, three tests--the Myers-Briggs Type Indicator, the Five-Factor Model, and StrengthsFinder--have had an outsize impact on the theory and practice of personality screening.