Managing in the Time of Virtualness

Virtual teams are increasingly being utilized by organizations in order to bring together far-flung expertise using collaborative technologies rather than physical relocation. While many organizations have been quick to utilize technology to enable this new virtual team structure they have been slower in recognizing the needed complementary shifts in management practices surrounding such teams. This chapter seeks to offer advice to managers in this new time of “virtualness.” Interviews were conducted with a variety of individuals engaged in virtual team activities asking about communication practices, performance, change management, and leadership. The authors further probed about what technologies were in use by teams and what areas of the team processes could be improved. Finally, they asked the participants to draw distinctions between their views on effective practices of face-to-face teams and effective practices of virtual teams. From this interview data, insights are offered into social and managerial issues that drive virtual team performance.