Many Stakeholders, One Story

Many Stakeholders, One Story

Author: 
Girsky, Steve
Publisher: 
Harvard Business School Press
Date published: 
2014
Record type: 
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review, Vol. 92, No. 7-8, July-August 2014, pp. 36
Abstract: 

Companies shouldn't make it so hard for people to discern their narratives. They need to communicate a clear and consistent story, and offer data points over time that demonstrate progress toward their vision. Today, companies can no longer assume that inconsistencies in their stories will go unnoticed. Workers are smart; they may not buy stock, but they are heavily invested in the company's success. Customers are smart too - and often interested in far more than product features. Smart managers won't resent the need to come up with a unified story. They will see the power of having one.

Language: 

CITATION: Girsky, Steve. Many Stakeholders, One Story . : Harvard Business School Press , 2014. Harvard Business Review, Vol. 92, No. 7-8, July-August 2014, pp. 36 - Available at: https://library.au.int/many-stakeholders-one-story