Many Stakeholders, One Story

Companies shouldn't make it so hard for people to discern their narratives. They need to communicate a clear and consistent story, and offer data points over time that demonstrate progress toward their vision. Today, companies can no longer assume that inconsistencies in their stories will go unnoticed. Workers are smart; they may not buy stock, but they are heavily invested in the company's success. Customers are smart too - and often interested in far more than product features. Smart managers won't resent the need to come up with a unified story. They will see the power of having one.