Marketing : The core

Author:

Kerin, Roger A.

Place:

Boston, Mass

Publisher:

McGraw-Hill/Irwin

Phys descriptions:

xxxiii, 425, G5, cm16, CR2, I28p.: ill.(some col.), color map ; 28 cm

Date published:

2007

Record type:

Book/Monograph

Responsibility:

Hartley, Steven William, jt. author

Rudelius, William, jt. author

Edition:

2nd.

Subject:

MARKETING

ISBN:

978-0-07-299989-1

Call No:

658.8 KER

Language:

English

CITATION: Kerin, Roger A.. Marketing : The core . Boston, Mass : McGraw-Hill/Irwin , 2007. - Available at: https://library.au.int/marketing-core