Marketing : an introduction

Author:

Armstrong, Gary

Place:

Toronto

Publisher:

Pearson

Phys descriptions:

xxx, 706 pages : colour illustrations ; 28 cm

Date published:

2017

Record type:

Responsibility:

Philip Kotler

Trifts, Valerie, jt. author

Buchwitz, Lilly Anne, jt. author

Gaudet, David, jt. author

Edition:

Canadian 6 edition

Subject:

ISBN:

978-0-13-409580-6

Call No:

628.8 ARM

Language:

Subject profile :

CITATION: Armstrong, Gary. Marketing : an introduction . Toronto : Pearson , 2017. - Available at: https://library.au.int/marketing-introduction