Marketing management

Marketing management

Author: 
Kottler, Philip
Place: 
New Jersey
Publisher: 
Pearson Education Limited
Phys descriptions: 
xxxix,729p., ill., Tables, Charts
Date published: 
2006
Record type: 
Book/Monograph
Edition: 
12th ed.
Subject: 
MARKETING MANAGEMENT
DEVELOPING MARKETING STRATEGIES
FUNDAMENTAL MARKETING CONCEPTS
ISBN: 
0131457578
Call No: 
658.8 KOT
Language: 
English

CITATION: Kottler, Philip. Marketing management . New Jersey : Pearson Education Limited , 2006. - Available at: https://library.au.int/marketing-management-38