Marketing management : analysis, planning, implementation, and control

Author:

Kotler, Philip

Place:

Engelwood Cliffs

Publisher:

Prentice Hall Publishing Co.

Phys descriptions:

xxix, 801 pages : ill. (some color), map ; 27 cm.

Date published:

1994

Record type:

Book/Monograph

Edition:

8th ed.

Subject:

MARKETING

MARKETING MANAGMENT

ISBN:

0-13-722851-1

Call No:

658.8 KOT

Abstract:

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

Language:

French

CITATION: Kotler, Philip. Marketing management : analysis, planning, implementation, and control . Engelwood Cliffs : Prentice Hall Publishing Co. , 1994. - Available at: https://library.au.int/marketing-management-analysis-planning-implementation-and-control-2