Marketing plans : How to prepare them : How to use them.
Marketing plans : How to prepare them : How to use them.
Place:
Oxford
Publisher:
Butterworths
Phys descriptions:
xiii, 485p., Tables, Charts
Date published:
1995
Record type:
Subject:
ISBN:
0-7506-2213-X
Call No:
658.8 MCD
Abstract:
'A book reaching the quantity sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm MacDonald writes clearly about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends within'
Language:
Series:
Marketing
CITATION: MacDonald, Malcolm. Marketing plans : How to prepare them : How to use them. . Oxford : Butterworths , 1995. - Available at: https://library.au.int/marketing-plans-how-prepare-them-how-use-them-5