Mastering Strategy

Everyone in business is involved in strategy whether it be formulating it or implementing it. Every business from Fortune 500 companies to first day start-ups are reliant on strategy for survival and success. Mastering strategy brings you the latest thinking from the worked's top international business schools. This rich mix of thought leadership overs all the top strategy issues, from mergers and acquisitions risk, technology and alliance to knowledge governance, globalization and leadership. The old certainties of central and long-term planning tell apart a long time sago, but what has replaced them? Should managers to primarily looking outwards at their company's external environmental or inwards towards its distinctive capabilities? How do you chose between the competing schools of strategy and is it possible to synthesize the different approaches which have been tested over the years into a coherent whole? Here is your single source guide to becoming a master of strategy.