Mobile Payment Enhancing Tourism in Emerging Markets: A Qualitative Study among Small and Medium-Sized Enterprises (SMEs) in Rwanda's Tourism Sector
Mobile Payment Enhancing Tourism in Emerging Markets: A Qualitative Study among Small and Medium-Sized Enterprises (SMEs) in Rwanda's Tourism Sector
Technological advancement has fueled various new mobile payment (m-payment) services, which transform the payment industry and help develop established and newly created tourism businesses. However, in emerging markets, users who adopt m-payment services are rare - slowing down the tourism sector's development. In this paper, taking a multi-stakeholder theoretical perspective on technology adoption, we examine the company-, customer- and country-level drivers and consequences of adopting m-payment services among small and medium-sized enterprises (SMEs) in the Rwandan tourism sector. Our analysis leads to recommendations for m-payment services as levers of tourism sector growth and welfare in emerging countries.
CITATION: Uwamariya, Marthe. Mobile Payment Enhancing Tourism in Emerging Markets: A Qualitative Study among Small and Medium-Sized Enterprises (SMEs) in Rwanda's Tourism Sector . Oxon : Taylor and Francis , 2022. Journal of African Business, Vol. 23 No. 2, 2022 pp. 480-496 - Available at: https://library.au.int/mobile-payment-enhancing-tourism-emerging-markets-qualitative-study-among-small-and-medium-sized