Mobile Payment Enhancing Tourism in Emerging Markets: A Qualitative Study among Small and Medium-Sized Enterprises (SMEs) in Rwanda's Tourism Sector

Mobile Payment Enhancing Tourism in Emerging Markets: A Qualitative Study among Small and Medium-Sized Enterprises (SMEs) in Rwanda's Tourism Sector

Author: 
Uwamariya, Marthe
Place: 
Oxon
Publisher: 
Taylor and Francis
Date published: 
2022
Record type: 
Region: 
Responsibility: 
Cremer, Stefan, jt. author
Loebbecke, Claudia, jt. author
Journal Title: 
Journal of African Business
Source: 
Journal of African Business, Vol. 23 No. 2, 2022 pp. 480-496
ISSN: 
1522-9076 Online: 1522-8916
Abstract: 

Technological advancement has fueled various new mobile payment (m-payment) services, which transform the payment industry and help develop established and newly created tourism businesses. However, in emerging markets, users who adopt m-payment services are rare - slowing down the tourism sector's development. In this paper, taking a multi-stakeholder theoretical perspective on technology adoption, we examine the company-, customer- and country-level drivers and consequences of adopting m-payment services among small and medium-sized enterprises (SMEs) in the Rwandan tourism sector. Our analysis leads to recommendations for m-payment services as levers of tourism sector growth and welfare in emerging countries.

Language: 

CITATION: Uwamariya, Marthe. Mobile Payment Enhancing Tourism in Emerging Markets: A Qualitative Study among Small and Medium-Sized Enterprises (SMEs) in Rwanda's Tourism Sector . Oxon : Taylor and Francis , 2022. Journal of African Business, Vol. 23 No. 2, 2022 pp. 480-496 - Available at: https://library.au.int/mobile-payment-enhancing-tourism-emerging-markets-qualitative-study-among-small-and-medium-sized