Mobilize Executive Leadership Toolkit: A Multimedia Toolkit to Help You Mobilize Your Executive Leadership to Build a Successful Balanced Scorecard Organization (CD-ROM)

To help you understand the critical buy-in needed from executive leadership, Robert S. Kaplan and David P. Norton have developed a powerful multimedia tool on the first strategy-focused organization principle: mobilize. This toolkit offers best practices and practical tips from Balanced Scorecard (BSC) and strategy map co-creator Norton on how to develop the buy-in and support from other leaders to build a successful BSC program. It includes a Norton overview highlighting how BSC Hall of Fame organizations such as Cigna Property & Casualty and Wendy's International achieved breakthrough results; four expert briefings--organizations represented include AXA Distributors, Saint Mary's Duluth Clinic, and Marriott Vacation Club International; five Balanced Scorecard Report newsletter articles highlighting best practices and practical tips for mobilizing the executive team; four Hall of Fame profiles that describe how organizations in diverse sectors and industries such as Mobistar, Mellon Europe, Duke Children's Hospital, and the United Kingdom Ministry of Defense have excelled at gaining executive leadership for their programs; and video testimonials from executives at Siegfried, New York Presbyterian Healthcare System, Regulatory DataCorp International, and Handleman Corp. who share their BSC stories; and four methodology examples to help you clarify the BSC team structure and understand popular BSC challenges and misconceptions of being a leader and manager.