Motivate Toolkit: A Multimedia Toolkit for Motivating Employees Through the Use of Balanced Scorecards and Strategy Maps (CD-ROM)

To help you take the Balanced Scorecard (BSC) concept to the next level, Robert S. Kaplan and David P. Norton have developed a powerful multimedia tool on the fourth strategy-focused organization principle: motivate. This toolkit helps you get started with cascading your BSC to the individual level through a communications program and personal scorecards. It includes: an overview from Norton highlighting best practice communication examples from Chrysler Group and Hilton Hotels Corp.; four expert briefings, including one from Norton emphasizing the importance of making strategy everyone's job--organizations represented include Cigna Property & Casualty, Mobil, and BMW; seven Balanced Scorecard Report newsletter articles that provide best practices, tips, and techniques for developing a successful cascading program to the individual level; three Hall of Fame profiles that describe how organizations in diverse sectors and industries such as the E-Land Group, Crown Castle International, the U.S. Army, and Media General have aligned their organizations and executed strategy from the individual right up to the president; video testimonials from executives at Ricoh, Crown Castle International, and the City of Charlotte on how they built their BSC programs and helped take strategy down to the front lines; plus seven communication examples on how to begin to motivate employees around the strategy.