Not Just Videogames

The aim of this chapter is to discuss how the emerging process of gamification can impact the production of public services. Gamification is a relatively recent phenomenon that relates, in broad terms, to the introduction to game elements in non-game contexts. After reviewing the concept, design principles and techniques, and effects of gamification, the chapter discusses the extent to which gamification may affect the production and delivery of public services. The conclusions discuss the possible role of gamification in reshaping the identity and role of citizens and their relationship with public authorities.