Onward: How Starbucks Fought for its life Without Losing its Soul

Onward: How Starbucks Fought for its life Without Losing its Soul

Author: 
Schultz, Howard
Place: 
New York
Publisher: 
Rodale
Phys descriptions: 
xv, 350p.: ill.
Record type: 
Book/Monograph
Responsibility: 
Gordon, Joanne, jt. author
Subject: 
COFFEE
COFFEE MARKETING
COFFEE DRINKS
Coffee industry
ISBN: 
978-1-60529-288-5
Call No: 
663.933.3 SCH
Abstract: 

In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation

Language: 
English

CITATION: Schultz, Howard. Onward: How Starbucks Fought for its life Without Losing its Soul . New York : Rodale , . - Available at: https://library.au.int/onward-how-starbucks-fought-its-life-without-losing-its-soul