Potentials of Social Media tools for design of Paediatricians communities of practice: the case of Government hospital in Addis Ababa

Social media tools are changing the way people communicate, collaborate and interact in the day to day activities of employees in the organization especially in sharing tacit knowledge of experience. They are used for capturing and sharing knowledge resources including experiences of organizations or individuals that the dissemination or transfer of knowledge will be facilitated. This research work seeks to design communities of practice as strategy for acquiring and sharing knowledge using one of appropriate social media tools for government hospitals in Addis Ababa. A qualitative exploratory case study research design is selected to conduct this research. Structured interview, questionnaire, survey and informal discussions were used to collect data that support analysis. The result of data analysis shows that communities of practice is best alternative of acquiring and sharing knowledge using electro-media to communicate with peer physicians. And e-mail contact necessary and efficient way to share ideas as the means communication that paediatricians have with other paediatricians in the past.