Predicting user continuance intention towards M-pesa in Kenya
Predicting user continuance intention towards M-pesa in Kenya
Publisher:
Emerald Publishing Limited
Date published:
2017
Record type:
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Responsibility:
Kyobe, Michael, jt. author
Journal Title:
African Journal of Economic and Management Studies
Source:
African Journal of Economic and Management Studies, Vol. 8, No. 1, 2017, pp. 36-50
Abstract:
The purpose of this paper is to integrate established information systems theories (post-acceptance model (PAM) and task-technology fit (TTF)) to model and test determinants of user continuance intention within Kenya toward a proliferated mobile money service called M-pesa.
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CITATION: Osah, Olam. Predicting user continuance intention towards M-pesa in Kenya . : Emerald Publishing Limited , 2017. African Journal of Economic and Management Studies, Vol. 8, No. 1, 2017, pp. 36-50 - Available at: https://library.au.int/predicting-user-continuance-intention-towards-m-pesa-kenya