Principles of marketing
Principles of marketing
Place:
Engelwood Cliffs
Publisher:
Prentice Hall Publishing Co.
Phys descriptions:
xxiv, 661 pages : ill.(some col.) ; 27 cm.
Date published:
1989
Record type:
Responsibility:
Armstrong,Gary, jt. author
Edition:
4th ed.
Subject:
ISBN:
0-13-705360-6
Call No:
658.8 KOT
Language:
CITATION: Kotler, Philip. Principles of marketing . Engelwood Cliffs : Prentice Hall Publishing Co. , 1989. - Available at: https://library.au.int/principles-marketing-2