Principles of Marketing

Principles of Marketing

Author: 
Philip Kotler,
Place: 
Upper Saddle River, N.J.
Publisher: 
Pearson/Prentice Hall
Phys descriptions: 
xxxi, 785p.: ill.(some col.)
Date published: 
2001
Record type: 
Responsibility: 
Armstrong, Gary, jt. author
Edition: 
9th ed.
Subject: 
ISBN: 
0-13-026312-5
Call No: 
658.8 KOT
Language: 

CITATION: Philip Kotler,. Principles of Marketing . Upper Saddle River, N.J. : Pearson/Prentice Hall , 2001. - Available at: https://library.au.int/principles-marketing-3