The Problem with Product Proliferation: Unmanaged innovation leads to excessive operational complexity. What?s needed is product integration

If product innovation is not managed, the growing operational complexity creates problems for both customers and employees, and has a negative impact on a firm's bottom line. The article identifies three solutions to this problem. First, focus on product integration rather than proliferation. Examples include bundling, cross-selling, and enriching products with information. Second, ensure that product developers work closely with operational and customer-facing employees. Cross-functional teams can view end-to-end processes and target potential difficulties for employees and customers. Third, commit to a high-level vision that governs innovation. Mission statements are key in establishing priorities and making decisions about investments in infrastructure.