Red ocean traps: the mental models that undermine market-creating strategies
Red ocean traps: the mental models that undermine market-creating strategies
Publisher:
Harvard Business School Press
Date published:
2015
Record type:
Responsibility:
Mauborgne, Renee, jt. author
Journal Title:
Harvard Business Review
Source:
Harvard Business Review, Vol. 93, No. 3, March 2015, pp. 68-53
Abstract:
Six traps are identified; these include viewing market-creating strategies as niche strategies or customer-oriented approaches. To avoid traps, firms should focus on attracting new clients, avoid conflating technological innovation with market creation, and move beyond low-cost versus premium strategies.
Language:
Catagory URL:
Subject profile :
CITATION: Kim, W. Chan. Red ocean traps: the mental models that undermine market-creating strategies . : Harvard Business School Press , 2015. Harvard Business Review, Vol. 93, No. 3, March 2015, pp. 68-53 - Available at: https://library.au.int/red-ocean-traps-mental-models-undermine-market-creating-strategies