Retail management : A strategic approach
Retail management : A strategic approach
Place:
Upper Saddle River, NJ
Publisher:
Prentice Hall
Phys descriptions:
xxiii, 584p.: ill.(some col.); 29 cm
Date published:
2004
Record type:
Responsibility:
Evans, Joel R., jt. author
ISBN:
0-13-100944-3
Call No:
339.37 BER
Abstract:
For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges. This text provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.
Language:
CITATION: Berman, Barry. Retail management : A strategic approach . Upper Saddle River, NJ : Prentice Hall , 2004. - Available at: https://library.au.int/retail-management-strategic-approach