Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Author: 
Schaefer, Mark W.
Place: 
New York
Publisher: 
McGraw-Hill
Phys descriptions: 
xvii, 215p.
Date published: 
2012
Record type: 
Book/Monograph
Subject: 
ONLINE SOCIAL NETWORKS
ISBN: 
978-0-07-179109-0
Call No: 
007 SCH
Abstract: 

Filled with fascinating case studies; interviews; and insider advice; this essential guide explores how brands are identifying and leveraging the worlds most powerful bloggers; tweeters; and YouTube celebrities to build product awareness; brand buzz; and new sales.

Language: 
English

CITATION: Schaefer, Mark W.. Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing . New York : McGraw-Hill , 2012. - Available at: https://library.au.int/return-influence-revolutionary-power-klout-social-scoring-and-influence-marketing