Second Thoughts About a Strategy Shift: How Much Time Should a Retailer Give a New Pricing Model? - HBR Case Study

Author:

Ofek, Elie

Publisher:

Harvard Business School Press

Date published:

2014

Record type:

Journal article

Responsibility:

Avery, Jill, jt. author

Journal Title:

Harvard Business Review

Source:

Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 125-129

Subject:

PRICING

Business Strategic Planning

CUSTOMER RELATIONS MANAGEMENT

Abstract:

A fictitious pricing strategy scenario is presented, with contributors offering advice. A clothing line contemplates a no-discount business model to jumpstart growth, but risks alienating its customer base. One suggestion is to retain a low-price value option for customers; another is using flexibility to lead customers.

Language:

English

Catagory URL:

http://www.HBR.org

Subject profile :

Management / Administration / HRM / Training / Career Development

CITATION: Ofek, Elie. Second Thoughts About a Strategy Shift: How Much Time Should a Retailer Give a New Pricing Model? - HBR Case Study . : Harvard Business School Press , 2014. Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 125-129 - Available at: https://library.au.int/second-thoughts-about-strategy-shift-how-much-time-should-retailer-give-new-pricing-model-hbr-case