Strategic management

Subtitle:

Planning for domestic & global competition

Author:

Pearce, John A

Place:

New York

Publisher:

McGraw-Hill

Phys descriptions:

xxi, 434pp. : ill. ; 26 cm.

Date published:

2013

Record type:

Book/Monograph

Responsibility:

Robinson, Richard B

Subject:

STRATEGIC PLANNING

STRATEGIC PLANNING -- CASE STUDIES

ISBN:

978-0-07-802929-5

Call No:

658.512 PEA

Abstract:

Offers contemporary research in strategic management. The authors complement the focus on strategic planning for success within US borders focusing on how US firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade.

Language:

English

CITATION: Pearce, John A. Strategic management . New York : McGraw-Hill , 2013. - Available at: https://library.au.int/strategic-management-5