Trust in an Enterprise World

Web 2.0 technologies have fundamentally reshaped everyday users' perceptions regarding online services by strengthening the importance of individual participation. This profound change is expanding to substantially affect modern enterprise operations and especially corporate information management practices. Well-established business models are upgraded to capture value from the establishment of dynamic coalitions and virtual organizations among remote stakeholders. However, these collaboration formulations dictate the concentration, use, and circulation of corporate information and sensitive personal data, and thus ignite severe security and privacy concerns. Enterprises against this background are more than willing to invest in terms cost and time in order to enforce the necessary countermeasures and thus build and maintain the trustworthiness of involved operations. This chapter studies how legislation and inherent characteristics of this new collaboration paradigm affect the qualities of trust and highlights prominent features of security and privacy protection measures that can deal with emerging trust issues.