Ubiquitous Commerce

Ubiquitous Commerce

Author: 
Galanxhi-Janaqi, Holtjona
Place: 
Hershey
Publisher: 
IGI Global
Date published: 
2008
Editor: 
Pagani, Margherita
Journal Title: 
Encyclopedia of Multimedia Technology and Networking, Second Edition
Source: 
Encyclopedia of Multimedia Technology and Networking, Second Edition
Abstract: 

Ubiquitous commerce, also referred to as “u-commerce” or “über-commerce,” is the combination of electronic, wireless/mobile, television, voice, and silent commerce. However, its full realization would bring something more than the simple sum of its components. Ubiquitous commerce can be defined as “the use of ubiquitous networks to support personalized and uninterrupted communications and transactions between a firm and its various stakeholders to provide a level of value, above, and beyond traditional commerce” (Watson, Pitt, Berthon, & Zinkhan, 2002).

CITATION: Galanxhi-Janaqi, Holtjona. Ubiquitous Commerce edited by Pagani, Margherita . Hershey : IGI Global , 2008. Encyclopedia of Multimedia Technology and Networking, Second Edition - Available at: https://library.au.int/ubiquitous-commerce