An Upside Down Look at Integrated Marketing Communications in Ghana

An Upside Down Look at Integrated Marketing Communications in Ghana

Author: 
Hinson, Robert
Publisher: 
Adonis & Abbey
Record type: 
Journal Title: 
African Renaissance
Source: 
African Renaissance, Vol. 2, Number 1, PP. 101-106, Jan./Feb. 2005
Language: 
Country focus: 

CITATION: Hinson, Robert. An Upside Down Look at Integrated Marketing Communications in Ghana . : Adonis & Abbey , . African Renaissance, Vol. 2, Number 1, PP. 101-106, Jan./Feb. 2005 - Available at: https://library.au.int/upside-down-look-integrated-marketing-communications-ghana-3