We look like our names

We look like our names

Author: 
Sellier, Anne-Laure
Publisher: 
Harvard Business School Press
Date published: 
2017
Record type: 
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review, Vol. 95, No. 5, September-October 2017, pp. 32-34
Subject: 
Abstract: 

The study controlled for rareness of unusual names and was conducted using both human participants and machine learning. It is posited that people are motivated to belong to a particular group and be recognized by that group. This in turn influences how they dress, style their hair, and a cultural stereotype emerges, drawn from the influence of nonverbal information. In particular, hair stands out as a significantly identifiable feature. Humans tend to mimic others more than is realized, and this subconscious practice is engrained and reinforced through the interactions one has over the course of one's life. Implications for a person's identification with a brand is also discussed.

Language: 

CITATION: Sellier, Anne-Laure. We look like our names . : Harvard Business School Press , 2017. Harvard Business Review, Vol. 95, No. 5, September-October 2017, pp. 32-34 - Available at: https://library.au.int/we-look-our-names