Where to Launch in Africa?

Where to Launch in Africa?

Author: 
Soltes, Eugene
Publisher: 
Harvard Business School Press
Date published: 
2014
Record type: 
Journal article
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review, Vol. 92, No. 7-8, July-August 2014, pp. 121-125
Subject: 
BUSINESS ADMINISTRATION
Business Growth
CASE STUDIES
ENTREPRENEURS
INTERNATIONAL BUSINESS
PLANNING
SMALL BUSINESS
STRATEGIC MANAGEMENT
Abstract: 

This fictionalized case study presents a dilemma faced by leaders in real companies and offer solutions from experts. This study explores whether an entrepreneur should scale up his business across several countries or whether he should focus on the largest one. Those sharing opinions on the matter are Ashish J. Thakkar, founder, Mara Group, and Iqbal Surve, founder and chairman, the Sekunjalo Group.

Language: 
English
Catagory URL: 
http://www.HBR.org

CITATION: Soltes, Eugene. Where to Launch in Africa? . : Harvard Business School Press , 2014. Harvard Business Review, Vol. 92, No. 7-8, July-August 2014, pp. 121-125 - Available at: https://library.au.int/where-launch-africa