Why Corporate Functions Stumble: IT, Finance, HR, and Marketing can Lose their Way
Why Corporate Functions Stumble: IT, Finance, HR, and Marketing can Lose their Way
Publisher:
Harvard Business School Press
Date published:
2014
Record type:
Responsibility:
Muller - Stewens, Gunter, jt. author
Campbell, Andrew, jt. author
Journal Title:
Harvard Business Review
Source:
Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 110-117
Abstract:
Four stages of the corporate function life-cycle are identified and steps for management are presented. Stage 1 emphasizes focus; Stage 2 emphasizes planning and review; Stage 3 emphasizes relationships and monitoring; Stage 4 emphasizes value-adding activities.
Language:
Catagory URL:
Subject profile :
CITATION: Kunisch, Sven. Why Corporate Functions Stumble: IT, Finance, HR, and Marketing can Lose their Way . : Harvard Business School Press , 2014. Harvard Business Review, Vol. 92, No. 12, December 2014, pp. 110-117 - Available at: https://library.au.int/why-corporate-functions-stumble-it-finance-hr-and-marketing-can-lose-their-way