Why Quality? Why Value? Is it Information Related to These Aspects?

Writing about information quality and value will always be challenging: how does one combine such concepts, so classically applied, debated, defined, and also related to a dynamic, fast-changing world? In this chapter, a first call for the study developed along this book is made. An initial approach about quality, value, and information is conducted in order to show the already defined conceptual bases and the possible relationship among them. Along with this discussion based on traditional approaches, a discussion is introduced motivating the reader to think about how this concept and its relationship perform today. It is the “rethinking” of the conceptual base, which is the final goal of this book that is initially provoked in the present chapter. To do so, first the traditional concept view is approached and some of the criticism and motivations to change its understanding is presented. In the end, with case studies, this new relationship is debated, opening the book development of the desired rethinking process.