The determinants of service recovery in the retail industry: A study of micro and small enterprises in Ghana
The determinants of service recovery in the retail industry: A study of micro and small enterprises in Ghana
Service recovery strategies are efforts used by organizations to bring back dissatisfied customers to a state of satisfaction with the organization. It has been argued that successful service recovery by organizations is dependent on the effectiveness of front line employees. The purpose of this paper is to examine a model of service recovery performance (SRP) of front line employees in the retail industry in Ghana. First study to examine the antecedents of SRP of front line employees in a sub-Saharan African environment. Moreover, study examines the interactive effects of organizational and work environment variables on SRP.
CITATION: Crabbe, Margaret J.. The determinants of service recovery in the retail industry: A study of micro and small enterprises in Ghana . : Emerald , 2016. African Journal of Economic and Management Studies, Vol. 7, No. 1, 2016, pp. 54-74 - Available at: https://library.au.int/determinants-service-recovery-retail-industry-study-micro-and-small-enterprises-ghana-1