Influence of Philanthropic Corporate Social Responsibility on Customers' Loyalty : Mediation Role of Customers' Gratitude | AUC Library

Influence of Philanthropic Corporate Social Responsibility on Customers' Loyalty : Mediation Role of Customers' Gratitude

Author:

Amsami, Maigana

Publisher:

Adonis & Abbey Publishers

Date published:

2020

Record type:

Journal article

Region:

Responsibility:

Ibrahim, Siddiq Balal, jt. author

Hamid, Abdelsalam Adam, jt. author

Journal Title:

African Journal of Business and Economic Research

Source:

African Journal of Business and Economic Research, Vol. 15, No. 3, 2020, pp. . 255 - 279

Subject:

CORPORATE SOCIAL RESPONSIBILITY

PHILANTHROPIC CORPORATE SOCIAL RESPONSIBILITY AND RETAIL BANK

Abstract:

CORPORATE SOCIAL RESPONSIBILITY|CUSTOMER|GRATITUDE|LOYALTY|PHILANTHROPIC CORPORATE SOCIAL RESPONSIBILITY AND RETAIL BANK

Language:

Country focus:

DOI:

https://doi.org/10.31920/1750-4562/2020/v15n3a11

CITATION: Amsami, Maigana. Influence of Philanthropic Corporate Social Responsibility on Customers' Loyalty : Mediation Role of Customers' Gratitude . : Adonis & Abbey Publishers , 2020. African Journal of Business and Economic Research, Vol. 15, No. 3, 2020, pp. . 255 - 279 - Available at: https://library.au.int/influence-philanthropic-corporate-social-responsibility-customers-loyalty-mediation-role-customers