Influence of Philanthropic Corporate Social Responsibility on Customers' Loyalty : Mediation Role of Customers' Gratitude

Influence of Philanthropic Corporate Social Responsibility on Customers' Loyalty : Mediation Role of Customers' Gratitude

Author: 
Amsami, Maigana
Publisher: 
Adonis & Abbey Publishers
Date published: 
2020
Record type: 
Responsibility: 
Ibrahim, Siddiq Balal, jt. author
Hamid, Abdelsalam Adam, jt. author
Journal Title: 
African Journal of Business and Economic Research
Source: 
African Journal of Business and Economic Research, Vol. 15, No. 3, 2020, pp. . 255 - 279
Abstract: 

CORPORATE SOCIAL RESPONSIBILITY|CUSTOMER|GRATITUDE|LOYALTY|PHILANTHROPIC CORPORATE SOCIAL RESPONSIBILITY AND RETAIL BANK

Language: 
Country focus: 

CITATION: Amsami, Maigana. Influence of Philanthropic Corporate Social Responsibility on Customers' Loyalty : Mediation Role of Customers' Gratitude . : Adonis & Abbey Publishers , 2020. African Journal of Business and Economic Research, Vol. 15, No. 3, 2020, pp. . 255 - 279 - Available at: https://library.au.int/influence-philanthropic-corporate-social-responsibility-customers-loyalty-mediation-role-customers