Influence of Philanthropic Corporate Social Responsibility on Customers' Loyalty : Mediation Role of Customers' Gratitude
Influence of Philanthropic Corporate Social Responsibility on Customers' Loyalty : Mediation Role of Customers' Gratitude
Publisher:
Adonis & Abbey Publishers
Date published:
2020
Record type:
Region:
Responsibility:
Ibrahim, Siddiq Balal, jt. author
Hamid, Abdelsalam Adam, jt. author
Journal Title:
African Journal of Business and Economic Research
Source:
African Journal of Business and Economic Research, Vol. 15, No. 3, 2020, pp. . 255 - 279
Subject:
Abstract:
CORPORATE SOCIAL RESPONSIBILITY|CUSTOMER|GRATITUDE|LOYALTY|PHILANTHROPIC CORPORATE SOCIAL RESPONSIBILITY AND RETAIL BANK
Language:
Country focus:
CITATION: Amsami, Maigana. Influence of Philanthropic Corporate Social Responsibility on Customers' Loyalty : Mediation Role of Customers' Gratitude . : Adonis & Abbey Publishers , 2020. African Journal of Business and Economic Research, Vol. 15, No. 3, 2020, pp. . 255 - 279 - Available at: https://library.au.int/influence-philanthropic-corporate-social-responsibility-customers-loyalty-mediation-role-customers