Trade marks and the illiterate

“To the trained eye of a civilised community there is undoubtedly a considerable difference in the two designs set side by side and the one would hardly be likely to be mistaken for the other, but while broad principles laid down in English cases should be applied, the trade marks laws in this country should be administered with regard to local conditions…with a view to protecting not only a vast illiterate population little acquainted with pictorial representations but also the pioneers of trade who have earned a reputation among these illiterate folk by the quality of goods associated with some recognised mark such as a particular bird, animal, tree or other object…”