Analyzing the Relationship between Mobile Money Adoption and Usage and Financial Inclusion of MSMEs in Developing Countries: Mediating Role of Cultural Norms in Uganda

Analyzing the Relationship between Mobile Money Adoption and Usage and Financial Inclusion of MSMEs in Developing Countries: Mediating Role of Cultural Norms in Uganda

Author: 
Bongomin, George Okello Candiya
Place: 
Oxon
Publisher: 
Taylor and Francis
Date published: 
2021
Record type: 
Responsibility: 
Munene, John C., jt. author
Journal Title: 
Journal of African Business
Source: 
Journal of African Business Vol 22 No 1 2021 pp. 1-20
Abstract: 

The main purpose of this study is to analyze the mediating role of cultural norms in the relationship between mobile money adoption and usage and financial inclusion of micro small and medium enterprises (MSMEs) in developing countries. The results revealed existence of significant and positive mediating role of cultural norms in the relationship between mobile money adoption and usage and financial inclusion of MSMEs in developing countries with data collected from Uganda. Accordingly, the designers of digital financial products and mobile network operators (MNOs) should consider the role of cultural norms while inventing financial products and services offered through the mobile money channel.

Language: 
Country focus: 

CITATION: Bongomin, George Okello Candiya. Analyzing the Relationship between Mobile Money Adoption and Usage and Financial Inclusion of MSMEs in Developing Countries: Mediating Role of Cultural Norms in Uganda . Oxon : Taylor and Francis , 2021. Journal of African Business Vol 22 No 1 2021 pp. 1-20 - Available at: http://library.au.int/analyzing-relationship-between-mobile-money-adoption-and-usage-and-financial-inclusion-msmes