The Art of Evangelism: In the Social Age, it's Every Executive's Job

The Art of Evangelism: In the Social Age, it's Every Executive's Job

Author: 
Kawasaki, Guy
Publisher: 
Harvard Business School Press
Date published: 
2015
Record type: 
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review, Vol. 93, No. 5, May 2015, pp. 108
Abstract: 

Communicating good news about one's products and services is an important tool for success. Becoming an effective evangelist means not only promoting the organization, but also being a positive role model for other employees. Guidelines include getting out and asking questions, following up after meetings, being easy to contact, delivering quality content, practicing speeches, and telling stories. In using social media, evangelists should offer value, be brief but interesting, and express opinions. If participating in a panel, an evangelist should know the subject, provide a brief biography, answer questions posed but also guide the conversation in a desirable direction, and address the audience rather than the panel.

Language: 

CITATION: Kawasaki, Guy. The Art of Evangelism: In the Social Age, it's Every Executive's Job . : Harvard Business School Press , 2015. Harvard Business Review, Vol. 93, No. 5, May 2015, pp. 108 - Available at: http://library.au.int/art-evangelism-social-age-its-every-executives-job