Bank customer loyalty and satisfaction: the influence of virtual e-CRM

Bank customer loyalty and satisfaction: the influence of virtual e-CRM

Author: 
Mang'unyi,Eric E.
Khabala,Oumar T.
Govender, Krishna Kistn
Publisher: 
Emerald Publishing Limited
Date published: 
2018
Record type: 
Journal article
Region: 
Africa
Journal Title: 
African Journal of Economic and Management Studies
Source: 
African Journal of Economic and Management Studies, Vol. 9, N0. 2, 2018 pp. 250 - 265
Subject: 
E-loyalty
Banking customers
Electronic Customer Relationship Management (E-CRM)
Language: 
English
Catagory URL: 
http://www.emeraldinsight.com
Subject profile : 
Economics / Private Sector Development
DOI: 
https://doi.org/10.1108/AJEMS-08-2017-0183

CITATION: Mang'unyi,Eric E.. Bank customer loyalty and satisfaction: the influence of virtual e-CRM . : Emerald Publishing Limited , 2018. African Journal of Economic and Management Studies, Vol. 9, N0. 2, 2018 pp. 250 - 265 - Available at: https://library.au.int/bank-customer-loyalty-and-satisfaction-influence-virtual-e-crm