Brand choice and brand switching: a case study of relocated consumers

Brand choice and brand switching: a case study of relocated consumers

Author: 
Govender, Krishna Kisten
Publisher: 
Emerald Publishing Limited
Date published: 
2017
Record type: 
Journal Title: 
African Journal of Economic and Management Studies
Source: 
African Journal of Economic and Management Studies, Vol. 8, No. 4, 2017, pp. 441-461
Abstract: 

The purpose of this paper is to investigate the impact on consumer behaviour/brand choice resulting in the relocation of communities from informal to formal settlements.

Language: 

CITATION: Govender, Krishna Kisten. Brand choice and brand switching: a case study of relocated consumers . : Emerald Publishing Limited , 2017. African Journal of Economic and Management Studies, Vol. 8, No. 4, 2017, pp. 441-461 - Available at: http://library.au.int/brand-choice-and-brand-switching-case-study-relocated-consumers